Spotify launches visual content in multimedia push ahead of IPO

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PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming service Spotify is displayed on the screen of an iPhone on January 06, 2017 in Paris, France. Spotify announced, via a tweet published Thursday, that it now has 70 million paid subscribers. As a comparison, in September, Apple Music claimed 30 million subscribers and Deezer had fewer than 10 million subscribers. Spotify, the world's largest streaming music company, is expected to be listed on the Wall Street stock market in the first quarter of 2018. (Photo by Chesnot/Getty Images)

Music streaming company Spotify launched a feature that will allow listeners to see stories, news and other content through photos, videos and text, the company said, expanding beyond music ahead of taking itself public.

 Spotlight’s content will include news, pop culture, sports and politics, and will be available through a play list, said Spotify, which has 70 million subscribers.

Spotify has filed confidentially with US regulators for an initial public offering and is targeting a direct listing in the first half of 2018, Reuters reported last week.