The findings from a new report on US Millennial travellers suggests that contrary to prevailing beliefs, younger travellers prefer traditional hotels over homestays like Airbnb.
According to the 2018 Future of Millennial Travel Report, prepared by Resonance Consultancy, Millennial travellers – defined as 20- to 36-year-olds – cited full-service hotels as their first choice when it comes to accommodations.
In fact, home-share accommodations like Airbnb ranked dead last, after staying with friends and family; all-inclusive resorts; upscale hotels and resorts and camping.
The findings are based on a survey of 1,500 US Millennial travellers.
The wide-sweeping report, which will be presented at a briefing in New York Feb 28 to leaders in the travel industry, also teased out an unexpected finding about Airbnb users.
Though Airbnb first emerged on scene as the more affordable alternative to hotel stays, analysts for the report also found that the home-sharing usage is highest among respondents with household incomes of US$100,000 (RM389,380) or higher (63%) and those residing in the western US (also 63%).