Landmark partnership set to boost local football

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TELEKOM Malaysia Bhd TM and Football Malaysia Limited Liability Partnership FMLLP have announced their eight-year collaboration in the sponsorship of Liga Malaysia.

The sponsorship will be represented by Unifi as the title sponsor for Liga Super, Piala Malaysia and co-sponsor for Piala FA from this year’s season until 2025.

The agreement marks TM’s continued support towards local football development and uplifting sports standards in the country.

With the sponsorship, the league is now known as “Unifi Liga Super Malaysia” and the cup is named “Unifi Piala Malaysia”.

“We are excited to continue our collaboration with FMLLP to ensure the development of the local football scene and bring more moments of the national football league to more Malaysians,” TM managing director and group chief executive officer Datuk Shazalli Ramly said.

“Every football fan in Malaysia can now catch every match of the league and watch their favourite teams, as all the matches will be available live on Unifi TV and across all screens, accessible via Unifi PlayTV app.

“This is yet another first of its kind offering from Unifi among many firsts, such as the recent first Live Interactive Game Show in Malaysia, Teka Tekan, and the first liberating mobile product, Unifi mobile, which was launched recently,” he added.

As the broadcast partner, Unifi TV will be showcasing all FMLLP events and competitions, which include the Piala Sumbangsih, Liga Super Malaysia, Piala Malaysia, Piala FA as well as conditional broadcast benefits for the Liga Premier, Challenge Cup and all other matches organised by FMLLP.

FMLLP chairman Tunku Ismail Sultan Ibrahim, who is also the Football Association of Malaysia (FAM) president, said, “I am very happy with this landmark partnership, which is the biggest in Malaysian sports history. It is a testament to TM’s confidence that football and the Malaysian league is a key commercial and unity driver in this country.’’

FMLLP chief executive officer Kevin Ramalingam said, “TM’s long-term commitment is a glowing reflection on the value of Malaysian football and its reach.

“They have always been a big supporter of football and Malaysian sports in general. We are pleased that Unifi, the country’s household brand name, will be fronting this in bringing all Malaysians together to cheer on their favourite teams,’’ he added.