Facebook Inc, seeking to calm creators of articles and video after announcing a change in how their work will be promoted in its news feed, sent an e-mail pledging to help them adapt.
Stories and clips that draw comments and likes or are shared by users are more likely to be seen, Facebook said in the e-mail obtained by Bloomberg. The company will also continue to prioritise content that users search for or return regularly to view, such as weekly video series.
“We know even a small update to News Feed can be disruptive to you and your talent’s businesses, and this change will take some time to figure out,” the social network said.
“As we take this journey together and focus on content that our community can connect around, we’ll work on providing you and your clients with best practices, insights, and tools to help them understand and create content that promotes these meaningful interactions on Facebook.”
Both traditional and online news organisations have come to count on Facebook as a source of revenue and readers. The social network drives about 17% of the visits to the websites of companies participating in Digital Content Next, a group that represents publishers including Bloomberg News, CNBC, 21st Century Fox Inc and Al Jazeera, said Jason Kint, CEO of the organisation. — Bloomberg