Apple says it will decide new campus site without an auction


Apple Inc said on Jan 18 that it will not hold a bidding process when it chooses the site for a planned new US campus, marking a stark difference from the public contest that Inc has held for its second headquarters.

An Apple spokesman confirmed that the company does not plan to hold a bidding process for the new campus, after Apple chief executive Tim Cook said on Jan 17 that he did not want “an “auction kind of process.”

Apple’s new campus is unlikely to be located in California, where the tech company’s headquarters are housed at its sleek “spaceship” Apple Park campus in Cupertino, or in Texas, where it has facilities in Austin that house customer service and some computer assembly operations, said Cook in an interview with ABC News on Jan 17.

“We’ve narrowed the list a lot,” Cook said of potential sites. “We wanted to narrow it so we prevent this auction kind of process that we want to stay out of.”

The company said it plans to announce the location of the site later this year.

Cities across the country have expressed an interest in hosting the new campus. Chicago Mayor Rahm Emanuel told reporters on Wednesday at a city hall press conference: “We’re going to go compete and we’re going to put our best foot forward.”

Apple’s decision stands in contrast to Amazon, which has held a highly publicized process to select a second headquarters that the e-commerce giant says will generate as many as 50,000 jobs.

On Jan 18, Amazon narrowed its list of applicants to 20 cities, including Canada’s Toronto and smaller cities such as Raleigh, North Carolina and Columbus, Ohio.